Tank Winery X Blundstone
Inspired by the Roots Fund - an organization built around inspiring supporting people of color in the wine industry. The inspiration was centered around dreaming. I think dreaming is a topic that resonates with me and also with the Roots Fund. Basically trying to achieve things that we see in our dreams and not limiting ourselves, that’s what inspired the design.
I thought deeply about how I dream as a creator, as an artist, and how I never let those dreams die, usually finding a way to bring them to life, or at least that’s my goal.
It was amazing to see how consumers responded to the collaboration with the wine selling out super quickly. I like to believe the story behind the art/collaboration helped to drive sales as it almost felt like a premium collectible in addition to the taste experience.
